Floriculture Product Market Trends

Tropical Flowers – Trends & Segments in EU

In the past decade, increased demand for new & exclusive flowers, including tropical flowers, has partly substituted demand for more traditional species as many consumers are looking for new interesting products. There is a high level of interest in innovation and new species. Sri Lankan Exporters and suppliers can study these new trends to identify new opportunities in the market.

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Tropical Flowers – Promising EU Markets

In the medium to long term, an annual growth rate of 2-4% is expected in Western EU cut flower market. Emerging markets in East & South EU countries are expected to make significant contributions to the long term growth in total EU consumption. Although EU countries like Netherlands are producing tropical flowers for the entire region, developing countries can still find opportunities with competitive prices, and quality products. Sri Lankan exporters who can compete with these conditions can explore this market for new opportunities.

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Orchids – UK Market Trends

Orchids are a popular product among the florists in UK especially in wedding bouquets and flower arrangements. Local production of Orchids in UK is insignificant, making the country almost entirely dependent on imports. Developing countries can supply directly to UK market through British importing wholesalers who generally need smaller quantities than Dutch wholesalers who dominate the UK Market. Sri Lankan exporters and suppliers with quality products can explore this market for new opportunities.

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Orchids – German Market Trends

The German market for Orchids can be accessed through a limited no of specialized importing wholesalers. Most cut orchids on the German market are imported mainly from Netherlands and some volume from developing countries. These importing wholesalers often request irregular shipments and have specific quality requirements, thus it requires constant sales efforts to find sufficient and small buyers. Sri Lankan exporters with quality products can explore this market for opportunities.

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Orchids – Italian Market Trends

Orchids are best know cut flowers in Italy and Italian consumers like to purchase Orchids for special occasions and to give away as a present. The in house production of Orchids in Italy is very small and Italy is the largest EU importer of Orchids. More than half the market is imported directly from developing countries while other EU countries are often supplied through the Netherlands. This provides opportunities to the Sri Lankan exporters and suppliers too, to explore this market and supply directly.

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Orchids – French Market Trends

France is the third largest importer of Orchids in the world. French consumers mostly purchase cut flowers as a gift and they consider color, price, and long vase life are important criteria. In France, several specialized wholesalers are trading tropical flowers who are able to provide necessary environmental conditions. These wholesalers are the first option of exporters to France and there is a high competition among them. Sri Lankan exporters can explore this market for new better opportunities.

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Foliage Market – Trends in UK

UK is the 4th largest importer of foliage in EU and this market is dominated by imports from Netherlands wholesalers as well as imports from developing countries. British consumers consider foliage helpful in blending colors and even making bouquets appear more expensive and luxurious. Exclusive foliage also has a good market in UK and is imported in small quantities compared to flowers and common foliage species. Sri Lankan exporters and suppliers can explore this market for new opportunities.

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Foliage Market – Trends in Netherlands

Netherlands is the hub for distributing foliage throughout the EU region. Almost 90% of their imports are distributed among other EU countries. The Dutch wholesalers benefits enormously from economies of scale – by importing large volumes over sea. Competition is high in markets for temperature, Mediterranean as well as tropical foliage species. Sri Lankan exporters and suppliers of high volumes can explore this market for opportunities.

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Foliage Market – German Trends

Germany is a leading EU importer of foliage. German consumers like to make their flower arrangements and decorative objects a little greener by adding foliage. Most of the imports from developing countries are dyed and dried foliage instead of fresh foliage and Germany is the leading EU importer of both dyed and dried foliage. Sri Lankan exporters and suppliers can explore this market for new opportunities.

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Foliage - Promising EU Markets

Many EU consumers consider foliage an essential part of mixed bouquets & flower arrangements. The UK, the Netherlands and Germany are currently the most promising EU markets for foliage as these countries import considerable amounts directly from developing countries, whereas most other EU countries are supplied through Dutch wholesalers. Sri Lankan exporters with quality & exclusive foliage products can explore this market for export opportunities.

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