Giftware & Toys Market Trends

Promising EU Markets for Metalware

The Most promising markets for Metalware in EU are Poland, Finland, Austria, Germany and the Netherlands. All showed positive/stable growth with respect to their imports from Developing Countries. The value of EU imports of Metalware in 2010 was € 3.8 billion. This was a 4.2% annual increase over the period 2006 – 2010. The value of Metalware imports from Developing Countries in 2010 was € 2.0 billion. There was an average annual increase of 8% over the period 2006 – 2010. The largest importers in 2010 were Germany with € 822 million and the UK with € 476 million. The EU market no doubt, will offer interesting opportunities for Sri Lankan suppliers.

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Trends & Segments for Metalware

People tend to be willing to spend more money on high quality metal cookware and decoration that will last lifetime because this is considered investment which pays over time. Decorative/ figurative objects of metal are a small but stable component of the market of Metalware. The ageing population in the EU also provide interesting developments for exporters in developing countries. Elderly people form an interesting segment not only for their growing number because of their buying power. Value for money remains an important factor for producers competing in this segment. The tendency for retailers to import directly presents an opportunity for exporters. Since the chain is shorter, selling to retailer may allow for better margins for exporter.

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Trends & Segments for Wickerwork

Wicker products are affordable for every household, very light and portable. The market for Wickerwork in the EU is extremely segmented. The main markets in EU with biggest demand for Wicker products are the UK, Germany, France & Scandinavia due to the eco-friendly trend in Western Europe. Wickerware still has opportunities in the markets for interior decorations, such as in hotels or resorts. For Sri Lankan exporters & potential exporters, this is also a reality in markets close by, where EU citizens spend their holidays.

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Trends and Segments for Woodware

A valuable skill for a Developing Country exporter is the development of an understanding of the variables driving the Woodware market. Segmentation means an important factor to understanding the market. The position of a potential client in the market influences the many aspects of his buying behavior and as a consequence, an offer to be made. The Woodware sector also dependents on the population of the market. Ageing of the population also correlates with this sector that will lead to many one person households. This trend makes the ageing population a very important target group for our exporters.

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For Wickerwork – Promising EU Market

Hand-made is very much part of a luxury positioning in the Home Décor market, it attracts attention in the higher segments of the market and presents a huge opportunity for exporters from Developing Countries. The EU market for Wickerwork valued at € 375 Million in 2009. The value of EU imports of Wickerwork in 2010 was € 472 Million. The largest importer in 2010 was Germany with € 100 Million and the Netherlands with € 62 Million. The most promising EU markets are Finland, Austria and the Netherlands. All showed a positive growth for DC imports. Mixing the best of international fashionable trends with South East Asian beauty and utility, Sri Lankan suppliers can exploit the opportunities in these promising EU markets.

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For Woodware – EU a Promising Market

There is a re-emergence of wood as a material attractive to the consumer of all kinds of home decoration articles. This higher segment is still open to interesting offers for craftsmen in developing countries. The value of Woodware imports from developing countries in 2010 was € 542 million. There was an average annual increase of 0.2% over the period 2006 – 2010. The most promising EU markets for Woodware are Austria, Germany and the Netherlands. All showed a positive growth in DC imports and consumer confidence is relatively stable and improving. The Sri Lankan wooden products industry is now gearing for the expectations of international buyers. Evidently, our suppliers can make use of this opportunity.

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France - A strong market for candles

The France is the big importer of candles in EU. It represents 7.1% of total EU imports. Outdoor activities are strong in French society. The French consumers like good burning quality, handmade shapes, aroma and non-polluted candles to be used in their café style functions. The most suitable trade channel for Sri Lankan exporters to enter into French market is through an importer, wholesaler or distribution agent.

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Ceramics/Porcelain – Promising EU Market

The most promising market in EU for Ceramics & Porcelain is Germany and its imports were € 577 million in 2010. Its imports from Developing Countries showed a positive growth. The EU market for Ceramics & Porcelain is valued at € 2.3 billion in 2009. The latest developments in this market bring new opportunities and challenges for DC exporters. DC manufacturers are expected to offer a wide range of good quality products n the low price segments in order to be competitive in the market.

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Ceramic Tableware/Kitchenware In The UK

The UK is one of the most sophisticated markets for Tableware in the EU. The British market for Tableware and Kitchenware represented 14.1% of the total EU market. British imports of tableware and kitchenware represented 11.7% of the total EU imports. The share of Developing Country imports in total imports in the UK in 2010 was 75.2% compared to 59.1% In 2006. The UK market for Ceramic Tableware is extremely segmented and that still offers an opportunity for Sri Lankan exporters that can target for specific markets and offer a specific product to the target consumer.

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EU – Promising Market for Candles

There is a big demand for low cost, high valued, handmade home decor products in EU market. It has become a global style and gives tremendous opportunities for exporters from Developing Countries. Among these unique products, candles play a vital role. The value of EU imports of candles in 2010 was € 1.1 billion. The most promising markets for candles in EU are France & Austria where using candles is part of tradition. Sri Lankan exporters & potential exporters can exploit this opportunity in EU market.

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