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Germany |
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Proposed
Market Research and Development Programmes for the Target Market |
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It is proposed that a research
study in the German market should be undertaken in order to identify
potential Sri Lankan products with a sufficient supply base.. While
identifying these products, a comprehensive study must be done to
identify market characteristics/behaviour, distribution channels,
segmentation, preferences and product adaptation. This study can be
extended to identify products that are already in the German market
but have the potential to increase market share. |
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