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| Sweden |
| Opportunity
Analysis |
From the findings of the desk research, it could be noted that Sweden
is a potential market for Sri Lankan products. It is observed that
there is high potential to increase the market share of most of the
products that are being exported to this market. Information gathered
from published data shows that the Swedish market is a highly sophisticated
market, where the buyer expects high quality goods, packaging, labelling
in accordance with standard requirements and timely delivery. The
distribution channels are well defined and the customs and other facilities
are streamlined, thus giving the exporter easy access to the market.
However, the exporter must keep in mind to adhere to the requirements
and procedures when doing business with
Swedish buyers. Although Sweden is considered to be a rich country,
the Swedish consumer knows exactly what they want for the money they
pay. Thus, it could be concluded that this market expects products
of high quality for reasonable prices.
Sweden is still an unsaturated market comparatively to the EU, for
products from the South East Asian region. Therefore it is a market
with potential to expand and exploit.
Sweden is one of the countries that records a "very high per
capita" in the region. Therefore, products in this market fetch
a better price (per unit). Among the products that have potential
in this market are wooden handicrafts, coir based products, herbal
tea, handloom fabric and articles of handloom and jewellery (with
precious and semi-precious stones).
There are also a number of development programmes carried out by various
Swedish Government and Non-Government institutions to help developing
countries introduce and sell their products in Sweden. Institutions
such as " SWEDECORP", promotes the development of trade
and industries in third world countries. The EDB is in contact with
these organizations and have inquired about technical assistance from
these institutions in organizing business missions to Sweden.
Selling to Sweden will open out opportunities to capture the neighbouring
Scandinavian markets such as Finland and Norway.
| Institutions
that can Support Market Development Efforts of Sri Lanka |
| Government Organizations |
 |
Swedish Board for Investment
and Technical Support (BITS). |
|
BITS is a government agency for technical
co-operation with developing countries i.e., feasibility studies,
training programmes and institutional programmes. |
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SIDA – Swedish International
Development Authority, The Central Agency for Bilateral Development
Co-operation |
|
SWEDECORP – Swedish International
Enterprise Development Corporation |
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Promotes the development of trade
and industry in third world countries |
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Ministry of Foreign Affairs, Trade Department |
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| Commercial Organizations |
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Federation of Swedish Commerce and
Trade
This is the principle organization for the private import and
wholesale trade in Sweden |
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Federation of Commercial Agents of
Sweden |
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Federation of Swedish Industries |
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| Chambers of Commerce |
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International Chamber of Commerce |
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Stockholm Chamber of Commerce |
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Western Sweden Chamber of Commerce |
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Chamber of Commerce of Southern Sweden |
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Chamber of Commerce of East Sweden |
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Banks
The Swedish Banks mainly used for International transactions
are: |
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Norbanken, Stockholm |
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S – E – Banken |
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Nordbanken, Goteborg |
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Handelsbanken |
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| Fairs in Sweden |
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Stockholmassan (Stockholm International
Fair) |
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Sollentunamassan (Sollentuna Fair
and Exhibition Centre) |
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Sevenska Massan (The Swedish Exhibition
Centre) |
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Elmia Fairs |
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