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| Sweden |
| Proposed
Market Research and Development Programmes for the Target Market |
It is proposed that a research study in the Sweden market should be
undertaken, in order to identify potential Sri Lankan products with
a sufficient supply base that has high demand in Sweden. While identifying
these products, a comprehensive study must be done to identify market
characteristics/behaviour, distribution channels, segmentation, preferences
and product adaptation. This study could be extended to identify products
that are already in the Swedish market but having potential to increase
its share.
In this regard, special attention should be given to ceramic and porcelain
products, clothing accessories of leather, steel furniture and moulded
articles, leather travel goods and aquarium fish. These products have
less than 1% share of the total exports to Sweden.
Once this research is done, it is proposed to arrange a buyer/seller
mission to Sweden with around 8-10 Sri Lankan exporters manufacturing
products identified by the study.
However, as a mission only to Sweden will not be beneficial to Sri Lanka. It is proposed that a few countries in the NORDIC region (Sweden,
Denmark and Norway) should also be covered. |
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