1. Product Related Factors
a. National standards of product specifications
b. Climatic conditions and whether the destination country has extreme temperatures (low or high) humidity etc.
c. Consumer preferences - eg. Colour, texture, elasticity, size etc.

2. Price
a. Currency and exchange rate
b. Pricing strategy - eg. Low price - high volume or high price with product differentiation.
c. Payment terms - L/C, D/P, D/A, Open A/C etc.
d. Relating price to product features.

3. Place (distribution)
a. Packaging requirements to ensure the product reaches the customer in good condition
b. Shipping methods - by sea, air, rail, truck etc., and whether in containers
c. Distribution channel should be identified and understood. If you sell to an importer in the export market, the involvement of the exporter ends there. But in some cases the exporter might choose to have a presence within the chosen export market and get involved with wholesale and/or retail distribution.