• Lanka export acceleration push begins

    08/09/2004 Asian Tribune

    Lanka export acceleration push begins

    Rishad Bathiudeen (Minister of Industry and Commerce-second from left) briefs Anton Said (Chief of Export Strategy, ITC-second from right) about Sri Lanka’s export landscape on 13 August in Colombo as Anura Siriwardene (Secretary-Ministry of Industry and Commerce-far left) Bandula Egodage (Chairman & CEO, EDB-third from left) and Pablo Lo Moro (Senior Advisor-Export Strategy, ITC-seated far right) look on.

    Exports, being the lifeline of Sri Lankan economy, is a national priority. The urgency of exports accelerating strategy is such that it could kick-start even before its full design cycle is over. Meanwhile, Brand Sri Lanka packs hidden potentials that could be leveraged for national export growth.

    “At the end of the day the buck lands at somebody’s desk. Who is ultimately responsible? We can start implementing the export acceleration strategy while it is being designed and before it’s totally finalised. We may not need to wait until it is fully endorsed” voiced a determined Anton Said (Chief of Export Strategy, ITC) on 13 August in Colombo.

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