Trade fairs play an essential role in international business. For many companies in developing countries trade fairs provide indispensable tools for entering new markets or to expand existing market shares.
Successful participation in international trade fairs demands a professional approach from beginning to end. Inadequate pre- fair preparation, on-site performance or post-fair closure will seriously jeopardize your chances.
Exporters in developing countries often have the choice to join a national group stand or to participate independently on an individual basis. Your Expo Coach (YEC) – Exporter’s Edition from CBI has been written for those exporters who have chosen to take on the challenge of individual trade fair participation, and of coordinating and organizing the project all by themselves.
Your Expo Coach – Exporter’s Edition from CBI guides them through the process of organizing individual trade fair participation in European trade fairs.