As Sri Lanka’s apex organization for the promotion of trade and exports in the global arena, Sri Lanka Export Development Board (SLEDB) believes trade promotion to be an integral part of export development
Small & Medium-sized Enterprises (SMEs) and other sectors at large benefits from concerted, coordinated and well-designed promotional campaigns to propel Sri Lankan products to regionaland international markets.
Identified as an essential component of the National Export Strategy, trade promotion includes;
SLEDB work together with multiple public, private, diplomatic and global partners to promote Sri Lankan trade through conventional and digital channels.
Conventional methods of trade showcasing include the organisation and participation at trade events and exhibitions globally and organizing periodical globally synchronized event in all trade missions overseas to promote Brand Sri Lanka, its exports and investment opportunities, targeting specific Industry sectors.
SLEDB also promotes Sri Lankan industries and services online through digital marketing and advertising.
Trade events and exhibitions are one of the best methods to portray Sri Lankan products and services to the global market and build a link between local exporters and global buyers.
Sri Lanka Export Development Board organizes the participation of Sri Lankan exporters at major International Trade Fairs in potential overseas markets to facilitate B2B promotions. Among these events, there are industry-specific trade fairs, multi-product fairs, regional fairs & solo Exhibitions.
In addition, SLEDB collaborates with the local industry-based institutions to organise local trade events, which helps to promote Sri Lankan products to global markets.
Moreover, SLEDB also facilitates the participation of SMEs at global trade events and exhibitions to promote and facilitate mid-range exporters in a global arena.
The Sri Lanka Gem & Jewellery Association hosts FACETS SRI LANKA 2023 – THE PREMIER EDITION From the 7th to 9th January 2023 At Cinnamon Grand Colombo, Sri Lanka
Sri Lanka Export Development Board with the assistance of the Sri Lanka Embassy in Japan proposes to organize a Sri Lanka pavilion at Japan IT Week at Intex, Osaka from 18th to 20th January 2023.
The EDB will be organizing Sri Lanka’s participation at GULFOOD 2023 Exhibition scheduled to be held from 20th - 24th February 2023 at the World Trade Centre, Dubai, UAE. GULFOOD is one of the largest Food & Beverage Exhibitions in the world which connects around 5,000 exhibitors and more than 100,000 visitors from over 200 countries.
The EDB will be organizing a Sri Lankan pavilion at the Seafood Expo Global (SEG), scheduled to be held from 25th - 27th April 2023 in Barcelona, Spain