As Sri Lanka’s apex organization for the promotion of trade and exports in the global arena, Sri Lanka Export Development Board (SLEDB) believes trade promotion to be an integral part of export development
Small & Medium-sized Enterprises (SMEs) and other sectors at large benefits from concerted, coordinated and well-designed promotional campaigns to propel Sri Lankan products to regionaland international markets.
Identified as an essential component of the National Export Strategy, trade promotion includes;
SLEDB work together with multiple public, private, diplomatic and global partners to promote Sri Lankan trade through conventional and digital channels.
Conventional methods of trade showcasing include the organisation and participation at trade events and exhibitions globally and organizing periodical globally synchronized event in all trade missions overseas to promote Brand Sri Lanka, its exports and investment opportunities, targeting specific Industry sectors.
SLEDB also promotes Sri Lankan industries and services online through digital marketing and advertising.
Trade events and exhibitions are one of the best methods to portray Sri Lankan products and services to the global market and build a link between local exporters and global buyers.
Sri Lanka Export Development Board organizes the participation of Sri Lankan exporters at major International Trade Fairs in potential overseas markets to facilitate B2B promotions. Among these events, there are industry-specific trade fairs, multi-product fairs, regional fairs & solo Exhibitions.
In addition, SLEDB collaborates with the local industry-based institutions to organise local trade events, which helps to promote Sri Lankan products to global markets.
Moreover, SLEDB also facilitates the participation of SMEs at global trade events and exhibitions to promote and facilitate mid-range exporters in a global arena.
Sri Lanka Export Development Board (EDB), with the assistance of the Sri Lanka Consulate General in Dubai, is organizing Sri Lanka’s participation at the “30th Dubai International Boat Show, Dubai, UAE”, to be held from 28th February – 03rd March 2024 at Dubai Harbour, UAE.
EDB in collaboration with Sri Lanka Consulate General in Los Angeles is organizing Sri Lanka pavilion at Natural Product Expo West 2024 from 12th to 16th March 2024 in Anaheim, California, USA with the objective of promoting Sri Lanka’s value-added Food & Beverage and Natural & Health products in the USA market.
The Sri Lanka Export Development Board is organizing Sri Lanka Pavillion at the International Food & Drink Event to be held from 25th to 27th March 2024 in London, U.K.