As Sri Lanka’s apex organization for the promotion of trade and exports in the global arena, Sri Lanka Export Development Board (SLEDB) believes trade promotion to be an integral part of export development
Small & Medium-sized Enterprises (SMEs) and other sectors at large benefits from concerted, coordinated and well-designed promotional campaigns to propel Sri Lankan products to regionaland international markets.
Identified as an essential component of the National Export Strategy, trade promotion includes;
SLEDB work together with multiple public, private, diplomatic and global partners to promote Sri Lankan trade through conventional and digital channels.
Conventional methods of trade showcasing include the organisation and participation at trade events and exhibitions globally and organizing periodical globally synchronized event in all trade missions overseas to promote Brand Sri Lanka, its exports and investment opportunities, targeting specific Industry sectors.
SLEDB also promotes Sri Lankan industries and services online through digital marketing and advertising.
Trade events and exhibitions are one of the best methods to portray Sri Lankan products and services to the global market and build a link between local exporters and global buyers.
Sri Lanka Export Development Board organizes the participation of Sri Lankan exporters at major International Trade Fairs in potential overseas markets to facilitate B2B promotions. Among these events, there are industry-specific trade fairs, multi-product fairs, regional fairs & solo Exhibitions.
In addition, SLEDB collaborates with the local industry-based institutions to organise local trade events, which helps to promote Sri Lankan products to global markets.
Moreover, SLEDB also facilitates the participation of SMEs at global trade events and exhibitions to promote and facilitate mid-range exporters in a global arena.
The EDB proposes to organize a Sri Lanka pavilion at the Anuga fair to be held in Cologne, Germany from 07th to 11th October 2023.
EDB will be organizing Sri Lanka’s participation at Supply Side West, Las Vegas, USA from 23th to 27th October, 2023 to promote value added Sri Lankan food ingredients, flavours and nutraceutical products followed by B2B meeting with leading buyers for food ingredient and food seasoning industry.
The 8th edition of the Boat & Marine Show will be organized from 27th - 29th October 2023 at Port City Marina which will showcase the country’s capabilities in marine tourism, recreational boating, yachting, boat building and marine engineering services which is mainly focused on exports.