Sri Lanka's Apex Organisation for Export Promotion
As Sri Lanka’s apex organization for the promotion of trade and exports in the global arena, Sri Lanka Export Development Board (SLEDB) believes trade promotion to be an integral part of export development
Small & Medium-sized Enterprises (SMEs) and other sectors at large benefits from concerted, coordinated and well-designed promotional campaigns to propel Sri Lankan products to regionaland international markets.
Identified as an essential component of the National Export Strategy, trade promotion includes;
SLEDB work together with multiple public, private, diplomatic and global partners to promote Sri Lankan trade through conventional and digital channels.
Conventional methods of trade showcasing include the organisation and participation at trade events and exhibitions globally and organizing periodical globally synchronized event in all trade missions overseas to promote Brand Sri Lanka, its exports and investment opportunities, targeting specific Industry sectors.
SLEDB also promotes Sri Lankan industries and services online through digital marketing and advertising.
Trade events and exhibitions are one of the best methods to portray Sri Lankan products and services to the global market and build a link between local exporters and global buyers.
Sri Lanka Export Development Board organizes the participation of Sri Lankan exporters at major International Trade Fairs in potential overseas markets to facilitate B2B promotions. Among these events, there are industry-specific trade fairs, multi-product fairs, regional fairs & solo Exhibitions.
In addition, SLEDB collaborates with the local industry-based institutions to organise local trade events, which helps to promote Sri Lankan products to global markets.
Moreover, SLEDB also facilitates the participation of SMEs at global trade events and exhibitions to promote and facilitate mid-range exporters in a global arena.
Sri Lanka Export Development Board (EDB) in collaboration with the Sri Lanka Embassy in Saudi Arabia proposes to organize a Sri Lanka Pavilion at Foodex Saudi 2024.
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The SIAL, a bi-annual event held in Paris, France is one of the major food exhibitions in Europe that brings all the food channels together under one roof, will be held from October 19 to 23, 2024 at Paris Nord Villepinte, France.
The 7th edition of China International Import Expo (CIIE) will be held from 5th to 10th November 2024 at the National Exhibition & Convention Center, Shanghai, China. The EDB in collaboration with Sri Lanka Embassy in Beijing and Sri Lanka Consulate General in Shanghai, China is making arrangements to organize Sri Lanka’s participation at the 7th CIIE-2024.