Sri Lanka's Apex Organisation for Export Promotion
As Sri Lanka’s apex organization for the promotion of trade and exports in the global arena, Sri Lanka Export Development Board (SLEDB) believes trade promotion to be an integral part of export development
Small & Medium-sized Enterprises (SMEs) and other sectors at large benefits from concerted, coordinated and well-designed promotional campaigns to propel Sri Lankan products to regionaland international markets.
Identified as an essential component of the National Export Strategy, trade promotion includes;
SLEDB work together with multiple public, private, diplomatic and global partners to promote Sri Lankan trade through conventional and digital channels.
Conventional methods of trade showcasing include the organisation and participation at trade events and exhibitions globally and organizing periodical globally synchronized event in all trade missions overseas to promote Brand Sri Lanka, its exports and investment opportunities, targeting specific Industry sectors.
SLEDB also promotes Sri Lankan industries and services online through digital marketing and advertising.
Trade events and exhibitions are one of the best methods to portray Sri Lankan products and services to the global market and build a link between local exporters and global buyers.
Sri Lanka Export Development Board organizes the participation of Sri Lankan exporters at major International Trade Fairs in potential overseas markets to facilitate B2B promotions. Among these events, there are industry-specific trade fairs, multi-product fairs, regional fairs & solo Exhibitions.
In addition, SLEDB collaborates with the local industry-based institutions to organise local trade events, which helps to promote Sri Lankan products to global markets.
Moreover, SLEDB also facilitates the participation of SMEs at global trade events and exhibitions to promote and facilitate mid-range exporters in a global arena.
The EDB will be organizing Sri Lanka’s participation at GULFOOD 2022 exhibition scheduled to be held from 13th – 17th February 2022 at the World Trade Centre, Dubai, UAE. GULFOOD is one of the largest Food & Beverage Exhibitions in the world which connect around 5,000 exhibitors and more than 100,000 visitors from over 200 countries.
Seafood Expo Global 2022 & Seafood Processing Global, the world’s largest seafood trade event, is held from April 26 to 28, 2022 in Barcelona, Spain.
Canton Fair will be held from 15th April to 04th November 2022 at Canton Fair Complex, Guangzhou, China. The EDB in collaboration with Sri Lanka Embassy in Beijing and Sri Lanka Consulate General in Shanghai, China is making arrangements to organize Sri Lanka’s participation at Canton Fair 2022.
Korea Import Goods (IGF) Trade Fair 2022 will be held in June- July October 2022 The EDB in collaboration with the Sri Lanka Embassy in Seoul, Republic of Korea will be organizing Sri Lanka’s participation at the Event