Sri Lanka's Apex Organisation for Export Promotion
“Professional service exports present a tremendous opportunity and can speed up government’s ‘$20B exports by 2020’ goal. Medical Tourism is one of the most promising sub-sectors in this. We are ready to work with any and all stakeholders to get this off the ground” said Director General, EDB, Sujatha Weerakoone addressing the kick-off session of EDB's 2015-20 National Masterplan Initiative on Medical Tourism held at EDB last week.
The pioneering session saw top reps from Hemas Hospitals, Asiri Group of Hospitals, Lanka Hospitals, Durdans Hospital, Nawaloka Hospitals PLC, the Health Ministry as well as M.K.S.K Maldeniya (ICT Sector Director-EDB) joining the session. The private sector reps also represent Sri Lanka’s Private Hospital Association (PHA).
As Sri Lanka’s IT exports topped $ 719 m, a business journalist from world’s fourth largest selling newspaper was taken by surprise by the country’s inroads into one of the most demanding niche software markets in the world. “I am really surprised by your ability in our platforms. This is news!” exclaimed Yuichi Kiriyama, business journalist of Japanese language Mainichi Shimbun, the world’s fourth largest selling newspaper.
Yuichi was addressing a special gathering of the software interest group for the Japanese market held on 5 September in Colombo facilitated by the EDB.
Sri Lanka's spice exports rose 40 percent to $329 million in 2013 from $ 236 million in 2012. Spice export revenue was US$ 115 million in 2009,The Export Development Board (EDB)statistics revealed.
As Sri Lanka's spice exports leaped by 40%, a new program was launched by the EDB last week to boost exports of the perennial crop. Meanwhile, a leading packaging consultant said that the Sri Lankan export packaging sector is now maturing with more ‘high barrier package’ visibility.
“The key factor is how to market our spices. Our spices are traditionally exported in bulk form. Sri Lanka now encourages value added exports and discourages raw exports.
Enhanced trade cooperation cemented by a new Joint Trade Committee will open Sri Lanka’s anticipated trade volumes with Africa said Seychelles on 27 August. Lankan exports to Africa’s top blue economy as well as transit passenger volumes to Colombo is now on the increase as a result of recent air connectivity.
“The prospective Joint Trade Committee between Sri Lanka and Seychelles will be Sri Lanka’s platform for accessing the huge African market. Almost all the issues regarding quarantine of certain exports have now been resolved and all requirements met! As a result we are now receiving loads of more Lankan fresh fruits and vegetables than before,” said an upbeat Minister for Finance, Trade and Investment of Seychelles Pierre Laporte in Colombo.
Spice exports have recorded a 40% increase, with the key challenge being how to market Sri Lanka’s products to gain better returns, an official said yesterday.Sri Lanka’s total spice exports in 2013 stood at $ 329 million, rising by 40% from 2012’s $ 236 million. Last year’s spice exports revenue were also a leap of more than 100% from 2009’s $ 115 million, Export Development Board Chairman Bandula Egodage told companies at the first national packaging awareness seminar.
Over 50 small and medium enterprises will take part in FACETS Sri Lanka 2014, the international gem and jewellery exhibition, according to the organising committee. Organised by the Sri Lanka Gem and Jewellery Association (SLGJA), this year’s event held for its 24th year, will be held from 4-7 September at the Sirimavo Bandaranaike Memorial Exhibition Centre.
Exports, the lifeline of Sri Lankan economy, are a national priority. The urgency of the exports accelerating strategy is such that it could kick-start even before its full design cycle is over. Meanwhile, brand Sri Lanka packs hidden potentials that could be leveraged for national export growth.
In 2013, Sri Lanka's natural rubber sheet exports stood at US $71.6 million, while the export of finished rubber goods stood at US $ 887 million, compared to US $ 856 million in 2012, an increase of 4%, said Industry and Commerce Minister Rishard Bathiudeen at the inauguration of the second edition of Sri Lanka PLAST and the first edition of RUBEXPO at the BMICH last week.
“Our plastic exports stand at US $60.11 million compared to US $ 57 million in 2012, an increase of 5%. We encourage value addition for rubber exports. These two sectors have been identified as thrust industries and are expected to contribute significantly to national economic growth and help meet our planned 7.8% GDP target this year,” he said.“Our company exports rubber products and slippers to India in fairly large quantities.
As bilateral free trade leaped by a huge 40%, Sri Lanka’s biggest supplier in the world nodded in agreement on 7 August that a wider and consistent trade harmonisation push could remove existing barriers in one go -and amplify bilateral business.
“Sri Lankan businesses that invested in India have done very well. I agree with you that a wider Mutual Recognition Agreement will be useful to increase bilateral trade. I also agree that the lack of unified market standards across various states in India could be an issue for Lankan exporters,” said a keen Arindam Bagchi (Deputy High Commissioner of India to Sri Lanka) on 7 August in Colombo.
Deputy High Commissioner Bagchi was addressing Minister of Industry and Commerce of Sri Lanka Rishad Bathiudeen on 7 August during the first courtesy call he made on Minister Bathiudeen. Deputy High Commissioner Bagchi previously served in such stations as Beirut, New York, Spain and was finally functioning as the Director of Indian Prime Minister’s Office (PMO) before he arrived in Colombo. Joining Minister Bathiudeen on 7 August were Department of Commerce of Sri Lanka DG R.D.S. Kumararatne and EDB Chairman/CEO Bandula Egodage.
As apparel revenues topped $2.4 Bn in ’14 1H, in a new development, Korea has extended its support to enhance industry capacity in North-and Sri Lanka’s crucial apparel industry training efforts have now expanded to regions for the first time.
“We are receiving today’s apparel technical support thanks to Korea International Cooperation Agency (KOICA) and the Government of Korea. Thanks to KOICA, our apparel training efforts have entered the regions” said Rishad Bathiudeen, Minister of Industry and Commerce of Sri Lanka and Vanni MP on Sunday (04) in Mannar..
In its efforts to expand the global reach of its historic spice, Sri Lanka has begun equipping its exporters with international licensing as insisted by global market hotspots. As a result, the historic assemblage of Lankan exporter firms officially sanctioned to use the internationally accredited ‘Pure Ceylon Cinnamon Global Certification’ was born in Colombo last week.
“During the last five years, Pure Ceylon Cinnamon exports have shown an increasing trend due to surging demand for it in global markets. The other good news is that the EDB has completed registration of this trade mark in the key markets of USA, EU, Peru and Colombia,” said Minister of Industry and Commerce Rishad Bathiudeen.
PRISL (The Plastics & Rubber Institute of Sri Lanka) together with Enterprising Fairs India Ltd (EFIPL) organised a CEO Forum on at The Kingsbury Hotel on 1 August, to encourage the plastics and rubber industries to take ‘exports’ as a growth strategy. Experts from the Government, EDB and India addressed this elite forum. The event saw over a 100 business leaders local and international, from the plastics and rubber industries, and they were able to gain valuable insights on industry best practices, through case studies from India and the present and future plans of the export market for Sri Lanka.
The eminent panel of speakers consisted of Export Development Board (EDB) Chairman and Chief Executive Bandula Egodage, Ministry of Finance and Planning Director General – Fiscal Policy Mahinda Siriwardane and Central Institute of Plastics and Engineering Technology (CIPET) Chief Manager S. Illangovan.
Sri Lanka's exports sector has recorded the highest first half earnings witnessed in five years for the January - June half of 2014.
Sri Lanka's January - June 2014 provisional exports has recorded the highest 1H earnings since 2010, registering US$ 5.41 billion. This is an increase of 45% from the 1H earnings of 2010 which stood at US$ 3.74 billion.
Sri Lanka’s exports sector has clinched a triple win for 2014 1st half (January-June) –a first time event.
“Latest reports are good news for our $20B goal therefore we should commend our committed exporters for this achievement” said Rishad Bathiudeen, Minister of Industry and Commerce of Sri Lanka onMonday (28) in Colombo.
Minister Bathiudeen was responding to Bandula Egodage, Chairman/CE-EDB who briefed him of the latest provisional export revenues.
As Sri Lanka-Japan bilateral trade jumped $890 Mn and edged to $ 900 Mn mark, a keen Japan signalled towards a Lanka-Japan FTA for the first time-albeit with a qualifier. “In terms of country risk and future potential, I believe Sri Lanka is quite promising. We consider that FTA and EPAs as very useful means to promote trade. Mere conclusion of FTAs alone is not sufficient for better trade however. What is important is to develop a very robust foundation here” said a confident Kazuyoshi Akaba, the visiting Japanese Senior Vice Minister of Economy, Trade & Industry (METI) on 28 July in Colombo.
Japanese Minister Akaba was responding to Rishad Bathiudeen (Minister of Industry and Commerce of Sri Lanka) on 28 July during his bilateral session with the Sri Lankan team led by Minister Bathiudeen at Ministry of Industry and Commerce, Colombo 3.
A session on ‘Bilateral Trade between Sri Lanka and France’ organised by the National Chamber of Commerce was held with the participation of Ambassador of France Jean Paul Monchau, as a Special Guest Speaker and assisted by Commercial Counsellor of the Trade Section of the Embassy Jean Louis POLI, at the Chamber, last week. Additionally Government senior officials- Director General Commerce, Director General, Export Development Board and Board of Investment graced the occasion.
For the first time, the Export Development Board has entered WTO, UNCTAD, ITCs benchmark of global export agencies and finished among the top ten. EDB has come to the sixth spot among 30 national trade promotion organisations across the world, benchmarked by the International Trade Centre under WTO and UNCTAD. EDB's score in 2012 study is above average and the next level to move is 80% "High level TPO Performance" category and then, finally to 100% -what we call "world class".
"EDB has done quite well in International Trade Centre's 2012 Lanka EDB benchmarking test. EDB has come to sixth spot among 30 national trade promotion organisations across the world, benchmarked by us-the International Trade Centre under WTO and UNCTAD" said Geneva based Martin Labbe (Senior Officer, Trade Support Institutions Strengthening, International Trade Centre, Switzerland) in Colombo addressing the inaugural session of the four day "Performance Improvement Roadmap for Sri Lanka's EDB by ITC" at the EDB Auditorium, Colombo.
The UAE government announced the lifting of the ban on Sri Lanka's export of chicken and eggs to the UAE market with immediate effect. UAE had previously imposed a blanket ban on Asian countries including Sri Lanka, covering the export of chicken meat and eggs due to Notifiable Avian Influenza (NAI).
Sri Lanka made a presentation to the Animal and Agricultural Affairs of the UAE Water and Environment Ministry to lift the ban as Sri Lanka is now free of Avian Influenza.
Industry and Commerce Ministry Commerce Department officials took up the matter through the Sri Lanka Consulate General in Dubai and submitted the documents with the support of the Department of Animal Production and Health, Peradeniya and the Industry stakeholders to UAE authorities to prove that Sri Lanka is now free of Avian Influenza.
The first-ever Sri Lanka-Belarus official trade talks commenced in Colombo yesterday amidst avowed assertions from both sides towards forging sustainable trade links while making inroads to the huge ‘New Asian’ and upcoming Eurasian Union markets. The first Colombo talks have now paved the way for a prospective future visit of the President of Belarus to Sri Lanka.
“I am pleased to note that Belarus is Sri Lanka’s first gateway to the promising EEU new single market. Our Free Trade Agreements with Pakistan and India have opened gateways to a South Asian market of 1.2 billion. Equally important is Sri Lanka’s forthcoming FTA with China. Therefore, we invite you to partner with Sri Lanka and take advantage of the new Asian opportunity,” said Minister of Industry and Commerce Rishad Bathiudeen on 9 July in Colombo.
Sri Lanka in a bid to achieve its $ 20 B export target by 2020, handed over on July 01, the task of producing an initial way forward blueprint by August to an international consultancy firm.
“Today we are launching the first step of EDB’s Strategic Plan creation which aims to achieve $ 20 Bn by 2020. Hilmy’s enormous experience and expertise will definitely enhance the total process of EDB in a positive way” said Bandula Egodage (Chairman/CEO, EDB) addressing the session on July 01.. He further said, " We also thank VEGA USAID for the contribution towards this initiative. We all know that our national target is $ 20 Bn by 2020 but there is a big mismatch-our current export strategic plan ends in 2015 and there is a strategy gap from 2015-2020; We are launching today’s initiative to bridge this gap and draw the plan till 2020 to complete this in a professional and a focused way.”
