Fruits & Vegetables Market Trends

Fresh pineapples in the UK

In 2010, imports accounted for 155 thousand tonnes of fresh pineapple, or € 105 million. The UK is the 4th largest importer in the EU accounting for 12% of total imported volume. Imports increased by 15% per year between 2005 and 2010. In comparison, EU imports increased by 6.5% per year. UK imports have not been affected by the economic crisis and continued growing. In 2010, however, growth slowed down to 7.4%.

In 2010, imports from developing countries (DCs) accounted for 148 thousand tonnes, or € 100 million. Between 2005 and 2010 imports from DCs increased by 18% per year. The UK accounted for 16% of the imported volume from DCs making it the 3rd largest importing country from DCs. In total DCs account for 95% of UK pineapple imports. Thus an interesting market for Sri Lanka.

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Fresh papayas in France

In 2010, France consumed 1.6 thousand tonnes of papaya. France is the 6th largest the EU accounting for 4.9% of total EU consumption. The per capita consumption in France of papaya (0.08 kg) is similar to that in the EU (0.06 kg).It has grown significantly in recent years (0.01 kg in 2005). Because France does not produce papayas it is completely dependent on imports for its supply.

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Fresh exotic fruits – EU market trends

The EU is a large market and offers prospects for a variety of tropical fruits. Building on the demand for healthy food, prospects for super fruits such as avocado are particular good. Banana however, remains the most popular tropical fruit. Suppliers from DCs that can offer added value products such as certified organic or sustainable OSF1 have enhanced opportunities and may enjoy premiums.

EU buyers such as supermarket chains are increasingly buying tropical fruit directly from producers. This may provide prospects for longer term contracts and fixed prices for those that can meet the demands.

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