As the national body responsible for development and promotion of exports of Sri Lanka, we play the following roles :
- Policy Adviser -Advising the Government on export policies to create a conducive environment for exports
- Monitor -Monitoring the performance of the export sector
- Promoter -Implementing product, design, market and other development programmes to promote Sri Lanka's products and services
- Facilitator -As the focal point of export development, facilitating and co-coordinating export development activities with all stakeholders
- Knowledge Provider - Providing advisory services and information with regard to all aspects of export business.
How We Operate
The Board of Management
The Chairman is supported by sixteen members, including the Secretaries of Ministries represented in the Export Development Council of Ministers, the CEO of the Board of Investment (BOI) and six members from private sector enterprises (representing industry, business, commerce, finance and other relevant fields), appointed by the Minister in Charge.
The Chairman, who is the Chief Executive, is assisted by a Director General and two Additional Director Generals, supported by several Divisions, each headed by a Director.
Overall Objectives of EDB
To increase the country's export value of products and services to US$ 20 Bn. by 2020.
To increase exports to markets other than the EU and USA by over 50% by 2020 while consolidating the market position in the EU and USA.
To pay particular attention to the seven identified key product sectors, which will contribute over 80% of total export value, and achieve significant growth in those sectors.
To project a more positive and a favourable image of Sri Lanka's exports as a whole, through the conduct of integrated marketing communication programmes in selected markets.
To broad-base the beneficiaries of exports across the country and sectors, including SMEs.
To build a team of excellence at the EDB, based on core values, with particular emphasis on employee productivity and commitment.
Main Functions of The EDB
- Assisting in the improvement of the macro and micro economic environment viz- a-viz the development of exports, in association with the relevant state and private sector agencies and by making policy recommendations.
- Formulating and implementing the National Export Development Plan and sectoral development plans, in association with the relevant state and private sector agencies.
- Providing exporters with a viable overseas market-environment by active participation in trade negotiations and relevant follow-up activities.
- Conducting market research/surveys and identifying market opportunities for Sri Lankan products and services.
- Implementation of supply development programmes including technical, quality and packaging development, in order to assist exporters/potential exporters to improve/increase the competitiveness of exports.
- Formulating and implementing integrated product development and market development programmes, in order to expand existing markets and support exporters/potential exporters' entry into new markets.
- Promoting exports by virtue of EDB's physical presence overseas.
- Implementing export development programmes for small and medium enterprises (SMEs) in order to increase the awareness of the export potential of the SME sector and to encourage and assist SMEs to export.
- Providing up to date information on markets, products, tariffs, regulations, international commodity prices, national/international trade statistics as well as :
-Online access to international data bases
-Access to in-house trade publications
-Provision of audio visual support material to exporters, as well as the production of video films on selected export sectors.
- Supporting exporters and potential exporters to conduct their business more effectively, with the use of information and communication technology.
- Assisting the export sector to achieve trade efficiency by helping them to resolve their problems/constraints in association with related agencies.
- Assisting in improvement of export support services in co-ordination with other service-providers.
- Working with international trade promotion organizations as well as other local trade support organizations, with the purpose of assisting exporters and potential exporters in the development of business opportunities in the world market.
- Implementing human resource development training/awareness programmes for exporters, potential exporters and related personnel, with the objective of helping them to acquire/enhance their skills in technology, productivity, financial/general management, export marketing, etc.
How Does EDB Work?
Sri Lanka is a complex marketplace. More than 2 million people are spread across different provinces. A wide range of differences in climate and geography cover thousands of miles. There are large metropolitan areas and small rural hamlets. English language is spoken throughout the country.
With more than 10,000 trade organizations, 10,000 annual trade shows, fairs and expos, and many trade and industry publications, it's difficult for an international company to determine where to concentrate its efforts. The good news is that EDB has done its homework, is familiar with the complexities of the Sri Lankan marketplace and can focus your efforts where they will do the most good.
Here's how EDB can make your company a successful competitor in the Asian marketplace:
- Evaluates strategies for entering the Sri Lankan marketplace and penetrating overseas markets.
- Identifies key customers, key decision-makers and the main issues involved in choosing one product or service other another.
- Determines the marketing communications plan that will have the optimum impact on buyers while staying with the budget.
- Ascertains the sales structure that will produce the best results.
- Breaks through the clutter to determine which trade shows are worthwhile.
- Analyzes the overseas buyer's existing perceptions of your company and products from your country.
- Makes recommendations on how to improve the buyer's understanding of your country and your country's core competencies.
Let EDB be your company's Sri Lanka-based marketing department and export development agency.
The dynamic overseas marketplace holds opportunities for almost any product or service. However, success in that marketplace requires solid planning and strategy, commitment and dedication, and knowledge of how to navigate the system.
EDB can put its multiple resources at your disposal to maximize your results
- Marketing research and feasibility studies
- Sales and marketing strategies
- Sales organization and distribution in the SAARC region
- Seminars on understanding the Sri Lankan marketplace and how to best utilize opportunities for business in Sri Lanka
- Assistance with marketing at Sri Lankan trade shows
- Targeted databases for marketing