George

George

George is a modern fashion store locates in ASDA a hypermarket in U.K. ASDA Group Ltd. operates as one of the largest food retailers in the United Kingdom. The company's stores sell a wide variety of merchandise including food and apparel, along with house wares, music, videos, and books. ASDA has approximately 259 stores in its arsenal--each averaging nearly 42,000 square feet with some as large as 100,000 square feet. Asda has its own range of clothing known as George which was created in 1990.This is marketed as quality fashion clothing at affordable prices. Wal-Mart also sells the George brand in Argentina, Canada, China, India, Japan, Mexico, and the US. This George label was named after George Davies, the founder of Next, who was its original chief designer. He is no longer associated with the brand, although it has aimed to remain true to the high quality, low price business model that he established.

Company Size and Presence

ASDA stated that the George range was a £1.75 billion business, including sales from Wal-Mart stores in the USA and Germany. Mintel estimate that George is the fourth largest retailer of clothing in the United Kingdom

Company Contact Details

Phone: 0800 952 3003

Product Range

Ready made garments for all market segments

Buyer’s values

They are very keen to plays an active role in the life of their local community. From raising money for local charities to volunteering, our colleagues take their responsibilities towards their local communities very seriously.

Information Sources

Company Web site : www.asda.com/george/clothing