Health Ingredient (Hi) 2021

16 November 2021 - 18 November 2021

EDB will be organizing Sri Lanka’s participation at Health Ingredient (Hi) – Japan exhibition scheduled to be held from 16th - 18th November 2021 at Tokyo Big Sight Exhibition Center.

Hi Japan is a global business platform that offers the opportunity to drive forward product development initiatives. Hi Japan has become the must-attend event for industry professionals focusing on Japan’s thriving health food market and functional ingredients industry. Hi Japan 2019 featured around 600 exhibitors from 27 countries and has attracted nearly 40,000 visitors not only from nearby Asian countries such as China, Taiwan and South Korea but also from Oceanian, North America and Europe.

Japan is the birth place of functional ingredient industry, with its long tradition of enhancing food products to promote good health and also it is the world’s largest functional food and supplements market, with more than 60% of the population using some form of supplements. This promising market continues to grow rapidly and key players from around the world are coming to Hi Japan to witness the ongoing evolution of the functional ingredient industry. The functional food, supplement and nutraceutical market in Japan is expected to grow dramatically in the coming years.