Export Training services

EDB under Export support program offers practical training programs to Sri Lankan SME and exporters for 1-3 days duration. These capacity development program impart better understanding of foreign markets to the exporters. These programs are conducted by domain experts from EDB and renowned practitioners from the industry. These training programs offer updated information in the respective areas as well as provides a platform of experience sharing by the participants .These programs are highly interactive and are conducted with limited number of participants only. EDB offers training programs in both open and in house formats. The key training program is offered in the following areas :

Export Potential in a specific region

Objectives-

  • Create awareness on the market opportunities among the participants
  • Encourage exporters to enter into the new market
  • Increase value of exports to the market

Market Access

Objectives-

  • Create awareness on the market access among the participants
  • Encourage exporters to get quality certifications done as per the market requirements
  • Create awareness about the certifying process being offered by various agencies in Sri Lanka
  • Create awareness about the mandatory and voluntary standards to be adopted for the developed markets.

Market Intelligence

Objectives-

  • Create awareness on the market information tools available on the web as well as information sources
  • Encourage exporters to get market research conducted within their organizations continuously
  • Encourage SME to identify new markets and penetrate more in current markets through niche entries
  • To encourage SME to understand various market access and label requirements
  • To help them understand the current trends in consumer behavior towards his products
  • To understand about competitors in his field
  • To understand the global trade-flow in his segment
  • To know about buyers and price trends

Effective Trade fair Participation

Objectives- The main objective of this training program is to help an SME and exporter to know more about :

  • Various kinds of trade fairs
  • How to invite buyers
  • How to develop promotional material
  • How to develop an effective stall strategy
  • How to align trade fair with his vision
  • Knowing what to do before,during and after the trade fair
  • About how to compute ROI on trade fair participation