Bringing the best of Wellness Tourism to a domestic audience, the Sri Lanka Wellness Tourism Association (SLWTA) and the Export Development Board (EDB) concluded its third and final webinar of a tri-part series – Wellness: A New Paradigm in Sri Lankan Tourism, recently. Culminating with its final session on 10 July, a panel of high-profile industry experts comprising of Prof. Lal Chandrasena, GM, Nawaloka Hospitals; Dr. Lakith Peiris, MD, Hemas Hospitals; Dr. Shantha Godagama, President, UK Ayurvedic Medical Association; Dr. Palitha Serasinghe, Founder and Chairman of Setramed UK; Shalin Balasuriya, Co-Founder of SPA Ceylon; shared several exceptional insights, with Trevor Reckerman, Chairman, SLWTA summarising how Sri Lanka can position itself in the global wellness industry, through a well structured national action plan.
To strengthen quality and preserve originality, the Export Development Board (EDB) has kicked-off licencing of ‘Ceylon Spices’ trademark for qualifying producers, processors and exporters of cinnamon, pepper, clove, nutmeg and mace as well as cardamom.
Sri Lanka’s Wellness Tourism industry received a new impetus when the Sri Lanka Export Development Board (EDB) recognized Wellness Tourism as a thrust sector under the National Export Strategy (NES) 2018-22, as the island has natural and traditional endowments that can be used to develop a sustainable Wellness Tourism industry. Ever since then, the EDB has undertaken ground-breaking initiatives to make Wellness Tourism one of the top income earners of the country.
The Sri Lanka Export Development Board (EDB), with the assistance of the Embassy of Sri Lanka in Germany and the Ministry of Foreign Relations, organised a free webinar on 15 July, on matchmaking and market entry opportunities available for Sri Lankan electronic and electrical sector exporters.
Earnings from merchandise exports rebounded in June 2020 to US $ 906.02 Mn as per the Customs statistics, with the export sector progressively commencing actions following the relaxation of lockdown measures and the recovery of both domestic and global supply and demand chains to some extent.
The world economy is in partial paralysis. The COVID-19 ripple effect is more than just a recession, it’s causing a global economic shutdown. The virus that initially triggered a supply and demand shock in China spread throughout the world creating shocks that amplified the impact; not just in the flows of trade and tourists, but also in global financial markets...........
An esteemed panel of local and international experts from the wellness tourism industry have agreed that Sri Lanka has all the necessary attributes to become a leading global wellness player. The comments were made during the first session of a three-part webinar series, held on 3rd July, highlighting the untapped potential of Sri Lanka’s wellness tourism sector.