The Gulf region has built a strong brand identity in the Food and Beverage space. UAE is blessed with a strategic location between East and West which makes its accessible to major emerging economies, linking shipping routes in Middle East, Asia, Europe and Africa. Gulfood Exhibition launched in 1987 and has currently become the World’s largest annual food and beverage trade show. The 2020 edition of the show has attracted more than 93,000 visitors & 5,000 exhibitors from 180 plus countries seeking business opportunities and exploring the latest F&B products and innovation.
Sri Lanka Export Development Board (SLEDB) new Chairman Suresh de Mel this week expressed confidence of giving the best shot at realising a near $ 16 billion target for 2021 despite domestic and global challenges. This confidence stems from a plethora of new initiatives as well as fine-tuning existing endeavours to develop and boost exports.