German trade promotion initiative strengthens cooperation with partners in Sri Lanka.
Import Promotion Desk (IPD) intensifies its activities in Sri Lanka and amplifies its cooperation with their strategical partner EDB – the Export Development Board of Sri Lanka. The initiative, funded by the Federal German Ministry for Economic Cooperation and Development (BMZ), supports national organizations to further develop export promotion services and establish sustainable trade relations. At the opening ceremony of the IPD Hub in Sri Lanka, which was held on 27th January, 2022 in Colombo, the EDB and IPD reaffirm their commitment to their cooperation.
IPD chose EDB as their local partner in Sri Lanka after conducting several fact finding missions in Sri Lanka since October,2018. Since then IPD has worked with us to.
The representative of IPD is based at the EDB premises from where the IPD hub will support in strengthening sustainable structures for trade promotion and will contribute with direct knowledge on the demand in the European markets. Amongst the activities that are being enhanced are participations at international trade fairs, awareness on corporate social responsibility, market intelligence and further capacity building measurements directed at business support organizations in the field of export promotion. The cooperating partners aim at an intensified knowledge transfer and the establishment of new services, as well as an enhancement of the currently existing export related service portfolio.