Sri Lanka ICT/BPM brand

Purpose

We are creating an identity for the Sri Lankan IT-BPO industry and all its businesses collectively, under one common brand. This brand will be the face of the industry, both locally and globally.

• To have a unified focus for our marketing initiatives in order to make it much more effective and impactful, while building synergy across the industry
• To communicate that Sri Lanka has expertise that is second to none
• To attract global businesses who will consider partnering with Sri Lankan companies
• To create distinction from other countries offering similar products and services
• To create pride among those within the industry and attract prospective talent

Brand Idea

Island of Ingenuity – Sri Lanka Knowledge Solutions
The proposition positions Sri Lanka as an island destination that is proud of being small, niche, personal and warm. It highlights its most important resource, its skilled people, who are best at getting proactively immersed in the client’s business and providing insightful, innovative solutions to complex challenges.

Brand Personality

• Although Sri Lanka is a small country and a small industry, we dare to think big. We are bold, fearless and spirited.
• We are smart because we always try to find new solutions to existing problems through a creative and flexible approach.
• And, we are warm, friendly and hospitable.

Identity

Big Ideas Start Small

Inspired by the most simple form of code, the brand ingeniously connects binary to the acronym for Island of Ingenuity, creating the bold symbol IOI and layering the brand with a futuristic feel.

The brand brings to life the industry’s unique strength which is that of being a small country and industry that dares to think big, finding new solutions to existing problems through a creative and flexible approach.

The vibrancy of the brand points to the country of origin - Sri Lanka, and the spirited nature of the people.

User Registration - IOI Logo

Register yourself using below details to download the Brand Usage Guidelines for the Island of Ingenuity Logo. Post registration you will get an email to your account with Terms and Conditions for the Logo

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View IOI Video