Sri Lanka has been known all over the world for its tea, rubber, coconut and as of late for its apparel and information communication technology (ICT). But due to the grim global situation and increased competitor activity, the country’s export sector has moved towards a negative growth trajectory. While the dampened growth in Sri Lanka’s key export markets and competition are not the only causes for the lag, the challenges on the ground have contributed significantly to the dip. With the new regime taking over and promising better economic prosperity, the business community is yet to witness a revival. Mirror Business sat down with Export Development Board (EDB) Chairperson Indira Malwatte for an in-depth discussion on the strategies conceptualised to drive the export sector forward. The newly appointed chief gave a comprehensive view on the current situation, efforts taken and the challenges ahead in making Lankan exports the prime foreign exchange earner for the nation.
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