The Sri Lanka Export Development Board (EDB) organized an informative webinar on “Opportunities in the Israeli Market” in collaboration with the Embassy of Sri Lanka in Israel together with the support of the Federation of Israeli Chambers of Commerce (FICC) and Israel – Sri Lanka Chamber of Commerce on 03rd August, 2022.
The purpose of this online event was to create awareness, explore trade opportunities and share the latest trade-related information on the Israel market. It was open for all stakeholder entities, exporters, potential exporters of Sri Lanka and persons who wish to expand their knowledge on the Israel market. The webinar was successfully conducted with more than 125 participants.
Ambassador of Sri Lanka to Israel, His Excellency Waruna Wilpatha initiated this timely and effective informative webinar with the support of Israeli counterparts.
The participants to the webinar were greeted by EDB Chairman Mr. Suresh D de Mel, and he highlighted the trade relationships both countries had developed over the past few years during his initial remarks.
The resource persons of the webinar represented the Federation of Israeli Chambers of Commerce (FICC) and Israel – Sri Lanka Chamber of Commerce.
An informative presentation covering the Israel Market and its economy was conducted by Mr. Or Nehushtan, Business Development Executive & EEN – International Relations Division, FICC while Ms. Anat Bernstein–Reich, Chairperson, Israel – Sri Lanka Chamber of Commerce and Vice President, Israel – Asia Chamber of Commerce briefed the participants on the areas of public on-line resources for identifying partners in Israel, the Israeli business cultures, the sectors of collaboration and the ease of doing business in Israel.
During the Q and A session conducted at the end of the webinar, the private sector participants were able to get answers for their queries from the resource persons. The EDB requested both Sri Lankan and Israel entrepreneurs to look into the untapped sectors available in both countries in terms of trade and investment through the Embassy of Sri Lanka in Israel.
The EDB is planning to organize one-on-one B2B meetings and more promotional events in the future to connect Sri Lankan exporters with the Israel counterparts in collaboration with the Embassy of Sri Lanka in Israel as the next step to promote Sri Lanka’s exports to the Israeli market.