Muscat: Ambassador of Sri Lanka to the Sultanate of Oman Ameer Ajwad opened an exclusive stall for ‘Sri Lankan Products’ at the SPAR supermarket outlet at Madinat Al Sultan Qaboos (MSQ) in Oman.
The Ambassador was accompanied with the CEO of SPAR Oman Sridhar Moosapet, Mrs Ameer Ajwad, SPAR Divisional Manager for Retail & Services David Christudoss and Category Manager Dharmvir during the launch.
Embassy of Sri Lanka in Oman recently initiated export of Sri Lankan food products to SPAR supermarkets chain in Oman in coordination with the Sri Lanka Exports Development Board (EDB).
A 20 feet container of consolidated consignment of Sri Lankan food products consisting of Munchee products and Ariya food products, arrived in Oman recently under this initiative.
The Embassy jointly with the EDB facilitated the export of these Sri Lankan food products to SPAR Oman, as a first phase, directly from Ceylon Biscuits Limited (CBL) and Tradlanka Agricultural Enterprises (pvt) Ltd.
These products are available at this exclusive stall at SPAR Supermarket outlet at MSQ in Muscat, Oman.
The Ambassador extended his appreciation to the management of SPAR Oman for making this exclusive arrangement on his request.
Sri Lanka Embassy in Muscat jointly with the EDB organised a B2B virtual meeting recently between SPAR Oman and 16 Sri Lanka’s prominent food and beverages sector companies with a view to promoting export of Sri Lankan products of food and beverages to the Sultanate of Oman.
Sri Lankan processed food and beverage sector covers a wide range of products including coconut, vegetables, and fruit-based products, concentrates and juices, semi-cooked food, confectionery, and bakery products, ready-to-serve food, beverages, animal feed, and preparations of cereals and flour.
With the rise of the healthy, organic and vegan diet patterns among global consumers Sri Lankan processed food manufacturers are combining innovative food processing methods with highly nutritious traditional local ingredients to prepare food and beverage products that are high in taste and goodness.