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Sri Lanka and Australia Deepen Trade Collaboration through Seminar on Export Promotion Best Practices

Sri Lanka and Australia Deepen Trade Collaboration through Seminar on Export Promotion Best Practices

2025-07-02

The Sri Lanka Export Development Board (EDB), in partnership with the Australian High Commission, the Australian Trade and Investment Commission (Austrade), and the Department of Foreign Affairs and Trade (DFAT), hosted a high-level seminar titled “Leveraging Australian Best Practices in Export Promotion” on 30th June 2025 in Colombo.

The event, held under the framework of the Australia–Sri Lanka Trade and Investment Framework Arrangement (TIFA), brought together key stakeholders from government, trade, and industry to explore how Australia’s export development strategies can be adapted to strengthen Sri Lanka’s trade ecosystem.

Inaugurating the seminar, Mr. Mangala Wijesinghe, Chairman/CEO of the EDB, welcomed the gathering and emphasized the importance of integrating global best practices to boost Sri Lanka’s export performance. He noted that the seminar is a timely initiative to advance trade facilitation, improve market access, and support SME exporters.

Delivering remarks, Mr. K.A. Vimalenthirarajah, Secretary to the Ministry of Trade, Commerce, Food Security, and Cooperative Development, stressed the government's commitment to supporting export-led growth and the importance of international partnerships like TIFA.

His Excellency Paul Stephens, the Australian High Commissioner to Sri Lanka, delivered the opening remarks, reaffirming Australia’s continued support for Sri Lanka’s trade and investment aspirations. “Australia is pleased to share its experiences and work closely with Sri Lanka in promoting sustainable and inclusive export growth,” he said.

Sri Lanka and Australia Deepen Trade Collaboration through Seminar on Export Promotion Best Practices

The first technical session, led by Ms. Sharini McEwen, First Secretary at the Australian High Commission in Colombo, focused on market access and trade facilitation, including insights into how Australian exporters leverage Free Trade Agreements (FTAs) and overcome regulatory barriers.

The second session was conducted by Mr. Nathan Davis, Trade Commissioner at Austrade in New Delhi. He provided an in-depth overview of Austrade’s strategic approach to export promotion, covering key policy instruments, grants, and business support services available in Australia.

Sri Lanka and Australia Deepen Trade Collaboration through Seminar on Export Promotion Best Practices

A highlight of the seminar was the panel discussion on Supporting SME Export Growth, The panel featured representatives from EDB, DOC, and Austrade, who discussed practical measures for scaling SMEs into global markets, drawing on Australian models and local adaptation.

The seminar concluded with an interactive Q&A session, during which participants engaged with panelists on issues ranging from market intelligence to export incentives.

The event served as a meaningful step forward in strengthening Sri Lanka–Australia trade ties and identifying pathways to enhance Sri Lanka’s export capabilities using proven international models.

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