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Sri Lankan Electronics and Electrical Sector Excels at Productronica 2019 in Germany

Sri Lankan Electronics and Electrical Sector Excels at Productronica 2019 in Germany

2019-12-03

“Participation of an international exhibition/fair of this magnitude can undoubtedly give us lot of exposure in terms of new leads, competitors & collaboration possibilities” said, Mr. Sumedha Rubasinghe, Founder, CEO – of Entgra (Pvt) Ltd.

Sri Lankan Electronics and Electrical Sector companies were benefitted by the first ever Sri Lanka participation at Productronica 2019 in Germany organized by Sri Lanka Export Development Board (EDB) from 12th – 15th November 2019 at MESSE MÜNCHEN, Germany with the assistance of Embassy of Sri Lanka in Germany and Consulate General of Sri Lanka in Frankfurt.

Four (4) Sri Lankan medium to large scale Electronics and Electrical sector companies namely, Cables Solutions Pvt Ltd, Entgra Pvt Ltd, Kelani Cables PLC, and Vario Systems Pvt Ltd have participated as exhibitors at this event with the aim of promoting Electronic & Electrical sector, which has been identified as one of the focused sectors in the National Export Strategy (NES).

The total businesses expected to be generated is around USD 3.3 to 5.3 mn and around 65 business linkages are under negotiations and to be confirmed by end 2020.

The Sri Lankan exhibitors at Productronica 2019 has also showcased their products and services at SEMICON Europa, the largest European electronics platform connecting Industry Leaders across the entire Manufacturing Supply Chain from every segment and sector of the European microelectronics industries including Semiconductors, LEDs, MEMS, Printed/ Organic/ Flexible, and other adjacent markets.

Moreover, the EDB is hoping to organize a Sri Lanka Pavillion at Electronica 2020 in the same venue for the betterment of the Sri Lankan Electronics and Electrical Sector.

Vario Systems AG stated that the total business expected to be generated is around USD 3 to 5 mn. Met new and potential customers, understood what the competitors are doing, and gained new technologies, used as a platform to invite existing customers. It is important to participate in these kind of global trade fairs to meet buyers/suppliers, and customers in different market segments.

Cable Solutions (Pvt) Ltd was able to acquire around USD 0.2 mn – USD 0.3mn worth of contracts from the first time participation. Understood the concepts of presenting at a global exhibition with an exposure to the European Market. Visitors who we had worked had the opportunity to see our product range for the first time. The visitor profile and size of the exhibition does allow to make new aspects and opportunities in the business which otherwise could not happen with self-marketing.

Kelani Cables PLC the major benefit of participation was the broader knowledge gained in the vast European market for wire harnesses. Europe is a quality focus market and it is a golden opportunity for Sri Lankan companies in the Electronic and Electrical sector who participated at this Trade Fair.

Entgra (Pvt) Ltd was able to connect with highly relevant few leads that can possibly be converted into customers. Furthermore, Participation of an international exhibition/fair of this magnitude can undoubtedly give us lot of exposure in terms of new leads, competitors & collaboration possibilities.