The Sri Lanka Export Development Board (EDB) in collaboration with Sri Lanka Tourism Promotion Bureau, Board of Investment and Sri Lanka Tea Board has made arrangements to organize a virtual Sri Lanka Country Pavilion at the 5th China International Import Expo (CIIE).
CIIE is been held annually from 5th-10th November each year and organized by the Ministry of Commerce of the People’s Republic of China and Shanghai Municipal People’s Government with assistance from the World Trade Organization, United Nations Industrial Development Organization, China International Import Expo Bureau and the National Exhibition and Convention Centre (Shanghai) Co. Ltd.
This year’s participation was organized as a hybrid event with both physical and online participation. Physical participation of Sri Lankan export companies was held at the National Exhibition and Convention Centre in Shanghai under the guidance of the Sri Lanka Embassy in China with the assistance of China – Sri Lanka Association for Trade and Economic Cooperation.
The EDB organized the Sri Lanka Country Pavilion at the e-CIIE-2022 hosted at the www.ciie.org platform. The virtual Sri Lanka pavilion features Sri Lanka’s healthy food practices as well as investment and tourism sector opportunities.
It is expected that the virtual Sri Lanka Country Pavilion at CIIE 2022 will provide an ideal platform to promote Sri Lankan products, industries, lifestyle, culture, tourism and investment opportunities not only to the Chinese market but also to the rest of the world.