Sri Lanka's Apex Organisation for Export Promotion
Against a transformative and competitive regional backdrop, Sri Lanka aspires to become South Asia’s logistics hub. The leading impetus to this ambitious vision is Sri Lanka’s National Export Strategy (NES); and its prominence to the logistics industry. Directly employing roughly over 50,000 people industry-wide, the sector has an ambitious vision to grow from a traditional transshipment hub to a regional logistics center. Recognized as one of the fastest-growing transshipment hubs in the world, Sri Lanka offers a unique package of innovative multi-modal logistics services.
Bringing the best of Wellness Tourism to a domestic audience, the Sri Lanka Wellness Tourism Association (SLWTA) and the Export Development Board (EDB) concluded its third and final webinar of a tri-part series – Wellness: A New Paradigm in Sri Lankan Tourism, recently. Culminating with its final session on 10 July, a panel of high-profile industry experts comprising of Prof. Lal Chandrasena, GM, Nawaloka Hospitals; Dr. Lakith Peiris, MD, Hemas Hospitals; Dr. Shantha Godagama, President, UK Ayurvedic Medical Association; Dr. Palitha Serasinghe, Founder and Chairman of Setramed UK; Shalin Balasuriya, Co-Founder of SPA Ceylon; shared several exceptional insights, with Trevor Reckerman, Chairman, SLWTA summarising how Sri Lanka can position itself in the global wellness industry, through a well structured national action plan.
To strengthen quality and preserve originality, the Export Development Board (EDB) has kicked-off licencing of ‘Ceylon Spices’ trademark for qualifying producers, processors and exporters of cinnamon, pepper, clove, nutmeg and mace as well as cardamom.
The Sri Lanka Export Development Board (EDB), with the assistance of the Embassy of Sri Lanka in Germany and the Ministry of Foreign Relations, organised a free webinar on 15 July, on matchmaking and market entry opportunities available for Sri Lankan electronic and electrical sector exporters.
Export Development Board (EDB) Chairman Prabhash Subasinghe yesterday urged that boosting exports must be everyone’s priority, as the key agency set an ambitious yet achievable target of $ 18.5 billion this year, up by 15% from 2019. EDB revealed that as per provisional data, last year Sri Lanka’s total merchandise and service exports amounted to $ 16.14 billion up by 1.44% from 2018. The composition was merchandise exports were $ 11.9 billion, up 0.13% and service exports were $ 4.2 billion, up by 5.3% from 2018. EDB originally targeted $ 18.5 billion exports for 2019, and the estimated performance reflects achievement of 87% of the goal.
The Export Development Board (EDB), in collaboration with the Sri Lanka Consulate General in Shanghai, facilitated Sri Lanka’s participation in the second China International Import Expo (CIIE) held in Shanghai, China from 5-10 November.
Sri Lanka Export Development Board organized an Export Promotional Mission to Toronto in Canada from 20 to 23 October 2019 in collaboration with the Sri Lanka Consulate in Toronto. The Ministry of Foreign Affairs of Sri Lanka partnered under the Economic Diplomacy Program (EDP) which enabled to organize Sri Lanka Pavilion at GIC in successful manner.
The wellness pavilion at the World Travel Market (WTM) 2019 was formally inaugurated with the ribbon-cutting and opening ceremony attended by H.E the High Commissioner of the Sri Lanka High Commission in UK, Sri Lanka Tourism Promotion Bureau, Sri Lanka Export Development Board and representatives from the participating companies of the Sri Lanka’s Wellness Tourism Industry.
Involvement of the public and private sector in the development of the country’s economy has been the trend in the world for the past few decades. It is not possible to achieve any sector development by focusing interventions solely on the private or public sector. In fact, many of the challenges faced by the private sector can be overcome only in partnership with the public sector.
Global enterprise applications company IFS with over $ 700 million in revenue said recently it wouldn’t have been successful without Sri Lanka where it relies heavily for development, product and customer support and innovation.
The Sri Lanka Export Development Board (EDB) organised a Sri Lanka country pavilion at the GITEX Technology Week, held from 6-10 October.
Sri Lanka yesterday launched the official website announcing the country’s participation in the six-month long Expo 2020 Dubai, anticipating a major boost to exports, tourism and investments while looking to enhance the country’s brand value and image globally.
Indira Malwatte, Chairperson & Chief Executive of EDB and the Commissioner General of Sri Lanka for Expo 2020 Dubai together with the private sector stakeholders; Secretary Generals of the National Chamber of Exporters and National Chamber of Commerce of Sri Lanka, Shiham Marikkar and Bandula Dissanayake and the Co- Chair Planning Sub Committee of Expo 2020 Dubai, Fazal Mushin met Ahmed Ali Ibrahim Al Mualla, the ambassador for UAE in Sri Lanka this week at the embassy premises to further strengthen Sri Lanka’s commitment in participation at Expo 2020 Dubai and to review the progress made so far.
Mahela Jayawardena and Kumar Sangakkara - two of the most iconic cricketers produced by the country has come on board as Sri Lanka’s Brand Ambassadors for Expo 2020 Dubai organized by the Sri Lanka Export Development Board (EDB) as a public private cooperation project .
The ‘Ceylon Spice’ master brand was officially launched yesterday, as Sri Lanka’s latest national branding attempt for the spice sector, with Government aiming to achieve an export target of $ 880 million from the ‘Spices and Concentrates’ sector by 2022.
The Export Development Board will launch Sri Lanka’s country-of-origin trade mark for the spices sector today (25th September, 2019) at JAIC Hilton, Colombo. The mark supports growers, processors and manufacturers by helping them clearly identify their products as Sri Lankan-made, and informs customers and consumers that all significant parts, produce, processing and products are of genuine Sri Lankan origin.
The 23rd Presidential Export Award Ceremony (PEA) organized by the Sri Lanka Export Development Board (EDB) was successfully held on 19th September 2019 under the patronage of His Excellency the President of Sri Lnaka at the Bandaranaike Memorial International Conference Hall (BMICH), Colombo with the participation of the large number of exporters. The award winners were presented a prestigious PEA Trophy and a Certificate & they have the privilege to use the “Award Logo” as a marketing tool for a 3 year period.
