Sri Lanka's Apex Organisation for Export Promotion
Sri Lanka Export Development Board (SLEDB) new Chairman Suresh de Mel this week expressed confidence of giving the best shot at realising a near $ 16 billion target for 2021 despite domestic and global challenges. This confidence stems from a plethora of new initiatives as well as fine-tuning existing endeavours to develop and boost exports.
Embassy of Sri Lanka in Turkey and the Sri Lanka Export Development Board (EDB) jointly organized a Webinar and Business Networking Session last week in collaboration with the Turkish Economic Relations Board (DEIK). More than 85 participants attended the webinar.
Bringing the best of Wellness Tourism to a domestic audience, the Sri Lanka Wellness Tourism Association (SLWTA) and the Export Development Board (EDB) concluded its third and final webinar of a tri-part series – Wellness: A New Paradigm in Sri Lankan Tourism, recently. Culminating with its final session on 10 July, a panel of high-profile industry experts comprising of Prof. Lal Chandrasena, GM, Nawaloka Hospitals; Dr. Lakith Peiris, MD, Hemas Hospitals; Dr. Shantha Godagama, President, UK Ayurvedic Medical Association; Dr. Palitha Serasinghe, Founder and Chairman of Setramed UK; Shalin Balasuriya, Co-Founder of SPA Ceylon; shared several exceptional insights, with Trevor Reckerman, Chairman, SLWTA summarising how Sri Lanka can position itself in the global wellness industry, through a well structured national action plan.
Spa Ceylon has reaffirmed its position as the world’s largest luxury Ayurveda chain, with their 100th store recently opening in Lisbon, Portugal, followed by the 101st in Warsaw, Poland and 102nd in Bratislava, Slovakia.
An esteemed panel of local and international experts from the wellness tourism industry have agreed that Sri Lanka has all the necessary attributes to become a leading global wellness player. The comments were made during the first session of a three-part webinar series, held on 3rd July, highlighting the untapped potential of Sri Lanka’s wellness tourism sector.
Following our statement last week, the EDB strengthens our clarion call to understand that exports are now our nation’s number one priority. As the COVID-19 crisis intensifies across the globe, we at the EDB have taken a strong stance and realized that it is the export sector that will get Sri Lanka through this crisis. During these times of unparalleled circumstances, we see a large impact on Sri Lanka’s foreign direct investment, our tourism sector and our country’s overall economic standing. Therefore, we ask other government agencies to recognize and support the export sector during this time. For all exporters, it is imperative to take immediate action. The foreign exchange that we bring in through the export sector is essential in our efforts to survive this crisis as a nation.
Wellness tourism in Sri Lanka will be boosted by a ground-breaking strategic action plan by the Export Development Board (EDB), which has partnered Australia’s Market Development Facility (MDF) for support.
The Sri Lanka Export Development Board (EDB) in collaboration with the Sri Lanka Embassy in Japan organized an Inward Buyer Delegation from Japan, from 3rd to 5th December 2018 with the objective of developing business linkages between Sri Lankan companies and the Japanese buyers as well as to increase awareness among Sri Lankan exporters on the Japanese market.
Following is the address by Minister Malik Samarawickrama at the Presidential Export Awardson 18 September
